.svg)
This policy explains the cookies and similar technologies used on www.fidelity-energy.co.uk, what they do and how you can control them.
The website is run by Fidelity Energy Limited, a company registered in England and Wales (number 09258334). Our registered office is 90 Bartholomew Street, Newbury RG14 5EE, and we are registered with the Information Commissioner's Office (ICO) under number ZA200079.
This policy sits alongside our Privacy policy, which explains how we handle personal data more generally.
Cookies are small text files a website stores on your device. Similar technologies, such as scripts that read information from your browser, work in much the same way, so this policy covers them too.
We use three types:
Some cookies are set by us (first-party). Others are set by the services we use, such as Google and Salesforce (third-party).
We use a small number of strictly necessary cookies, Google Analytics for analytics and Salesforce Account Engagement (Pardot) for marketing. Analytics and marketing cookies are only set if you accept them.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| fe_consent | Fidelity Energy | Remembers whether you accepted or declined cookies | 12 months if you accept, 6 months if you decline |
| _cfuvid | Cloudflare | Protects the site from abuse and keeps it running securely | Ends when you close your browser |
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Tells visits apart so we can count visitors and see how the site is used | 2 years |
| _ga_93F8RDVN5C | Google Analytics | Keeps track of your current visit | 2 years |
We serve Google's tag through our own web address. Before you choose, and if you decline, Google Analytics still measures visits, but without cookies. It cannot link those visits together or to you.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| visitor_id1115923 | Salesforce Account Engagement (Pardot) | Recognises you as a returning visitor | 10 years |
| visitor_id1115923-hash | Salesforce Account Engagement (Pardot) | Protects the visitor cookie from tampering | 10 years |
| lpv1115923 | Salesforce Account Engagement (Pardot) | Stops the same page view being counted twice | 30 minutes |
If you fill in a form or click a link in one of our emails, these cookies let us connect your website visits to your details in our Salesforce system. We use this to follow up on enquiries and to understand which content is useful.
When you first visit, a cookie banner asks whether you accept analytics and marketing cookies. Until you choose, and if you decline, none are set. We remember your choice for 12 months if you accept and 6 months if you decline, then ask again.
You can change your mind at any time using the Cookie settings link at the bottom of every page. If you decline after accepting, we delete the Google Analytics and Pardot cookies on our site.
You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of the site may not work and we cannot remember your choice.
Lawful basis. We rely on your consent for analytics and marketing cookies. We rely on our legitimate interests for strictly necessary cookies and for cookie-free analytics, which help us understand and improve the site.
To show you the site, your browser connects to the services below. Each receives your IP address and basic device information, even where no cookie is set.
| Company | Service | What it receives | Their privacy notice |
|---|---|---|---|
| Google Analytics | Usage and device data for every visit; cookie IDs only if you accept | Google privacy policy | |
| Google Fonts, Google Maps (contact page) | IP address and browser details when fonts or the address search load | Google privacy policy | |
| Salesforce | Account Engagement (Pardot) | Pages viewed and visitor ID, only if you accept | Salesforce privacy statement |
| Cloudflare | Security and performance | IP address and request details for every visit | Cloudflare privacy policy |
| Webflow | Website hosting | IP address and request details for every visit | Webflow privacy policy |
Some of these companies process data outside the UK, including in the United States. They do so under the safeguards described in their privacy notices.
We will update this policy when the cookies we use change. The date below shows when it was last updated. If we start using new types of cookies, we will ask for your consent again.
Last updated: 28 October 2026
If you have questions about this policy or how we use cookies, email partners@fidelity-energy.co.uk or write to Fidelity Energy Limited, 90 Bartholomew Street, Newbury RG14 5EE.
You also have the right to complain to the Information Commissioner’s Office, although we would appreciate the chance to resolve your concern first.
