IT and mobile security specialists Cybermo were looking to diversify their business and explore a new revenue stream. The new division had already signed up 28 customers and has secured a healthy pipeline of energy business.
Through Fidelity Energy’s simple and easy to use portal Cybermo have been able to successfully offer energy solutions to their existing telecoms and IT customers, plus new businesses within the manufacturing sector, care homes and serviced offices. This new division of the business has so far made over £15k in profit and secured a pipeline of energy business of around £100k.
We’ve been trading for over 15 years as a fully independent mobile provider, specialist SME provider for IT security, Microsoft partner and partner of Fortinet security products distributor Exclusive Networks. Our aim is to secure businesses against constantly evolving threats easily and affordably. When Fidelity came and presented the proposition to us the attraction was clear. Energy provided us with another revenue stream, it was easy to administer and set-up and ultimately made the customers more ‘sticky’. Also, it was very easy to get going. We have a dedicated Fidelity Energy account manager who is superb, the Fidelity portal is very easy to use and we are now self-sufficient with processing quotes. We are slightly different and aim to be a solution type provider for energy so we monitor the raw material prices and produce reports each week. Ultimately we are more informed than the major suppliers, which is a key differentiator for us. In the main, customers have been receptive because of how we pitch it and Fidelity allow us to be fully independent with the suppliers which is a great benefit. Selling energy is a great opportunity; it’s a very transactional model, the customers ultimately sign with the supplier such as British Gas, so they still have the security of a big supplier but the customer care of a dedicated company with a face. Anyone with a customer base should speak to Fidelity.